HOW WE BUILT A PREDICTABLE GENERATOR SALES PIPELINE
A documented performance case from an established industrial generator company.
Executive summary
A capacity-led campaign structure created a stable flow of generator inquiries across a 20–3,000 kW product range.
Initial challenge
- Unstable lead volume
- Increasing acquisition costs
- Broad geographic targeting
- Long B2B sales cycle
Campaign structure
- Campaigns divided by generator capacity
- Intent-specific landing pages
- Continuous search-term filtering
- Lead qualification and call analysis
- Budget allocation based on lead quality
Documented results
- ~300 inquiries per month
- ~RUB 400,000 monthly advertising spend
- ~RUB 1,500 cost per inquiry
- ~RUB 650,000 average order value
- ~$9.9M annual attributed revenue
Limitations and disclaimer
These results were achieved in a different geographic market. North American results may vary by territory, competition, inventory, pricing and sales execution.
Screenshots and evidence
CRM, advertising, sales chart, recommendation letter and testimonial assets remain clearly labeled placeholders until approved source files are supplied.